Lexus nabs naming rights for Detroit's first velodrome

Nov 13

1:34 PM

By Chris Hughes

Tagged: All Neighborhoods

Ian Thibodeau, The Detroit News

(Excerpt)

Downtown Detroit’s newest sports stadium will give Lexus a sought-after advertising presence in a city increasingly drawing worldwide attention.

The global luxury brand of Japan’s Toyota Motor Corp. landed the naming rights for a $4 million velodrome set to open in January in Midtown. The Lexus Velodrome will house a 166-meter indoor cycling arena, lanes for walking, running and skating, and an infield for exercise classes and other events. It will be the second indoor velodrome in the U.S., and the first in Detroit.

It’s Detroit’s fourth major sporting venue within the 7.2-square-mile greater downtown area. And it is due to open less than six months after Little Caesars Arena hosted its first game in Cass Corridor, and at the same time Detroit Mayor Mike Duggan, businessman Dan Gilbert and the William Clay Ford family are trying to bring a Major League Soccer team to Detroit.

 

Read more about Detroit's Velodrome project HERE.